At Allformance, we are passionate about helping businesses grow through smart, creative, and data-driven advertising solutions. As a key partner for platforms like TikTok, Google, and Snapchat, we work with brands to create impactful campaigns that drive results. If you’re excited about digital advertising and want to make a real difference, we’d love to have you on our team!
About the Role
We are looking for a Client Solutions Manager (CSM) to lead media buying, analytical and creative projects for our iGaming clients. Your core focus is the Google Marketing Platform (DV360, CM360, GA360 and Google Ads stack), however you will also manage multi-platform campaigns on other platforms (TikTok, Snap, Meta etc), as well as analytical and creative projects.
The role blends a platform-side CSM (long-term partnership, business reviews, consultancy) with agency performance work in one of the most regulated verticals in digital advertising. You will report to the Google Client Solution Lead and iGaming Category (on iGaming Clients) lead and work closely with measurement and analytics and creative.
Key Responsibilities
Act as the main point of contact for a number of Clients (including iGaming ones); build trusted, long-term relationships with marketing and acquisition leads on the client side.
Own value realisation and retention. Your role is to help clients unlock the full value of the collaboration with us, driving retention and long-term growth.
Own renewals and expansions: keep a steady rhythm of outreach and planning discussions, catch churn risks early (falling results, unclear value, stakeholder changes), and grow accounts through new markets, channels, GMP adoption and budget scaling.
Orchestrate internal teams around Client needs: proactively spot problems and opportunities, pull in the right experts (analytics, creative, category lead etc) and own the outcome until it is resolved.
Support Sales: contribute into category-specific new client playbook, participate in sales pitches. Run onboarding for new clients.
Platforms relationship: Keeping strong relationships with stakeholders on Google side and giving them enough visibility. Make sure you’re always synchronised.
Daily collaboration: own the media plans development, actively participate in the client briefings, collaborate with category lead, monitor campaign execution.
Lead reporting for the clients: orchestrate quarterly business reviews, lead regular syncs, make sure you have right touchpoints with clients and provide enough visibility.
Follow account health: track performance against KPIs, spend pacing, adoption of new channels and features, and early risk signals (falling results, slow approvals, stakeholder changes); focus effort where it moves results most.
Manage escalations and coordinate technical or product resources. Handle tracking breaks, ad disapprovals, account suspensions and platform bugs (if any), (if required) by pulling in the right technical, analytics or platform support.
What We’re Looking For
Experience/ Proven track record within the iGaming or sports betting industry (agency, operator or platform side)
Hands-on experience in the Google Marketing Platform and at least two other platforms (TikTok, Snap, Meta or another DSP).
Track record managing high-budget, multi-market accounts.
Working knowledge of Google gambling certification and platform gambling policies in regulated markets and growing markets (as well as the other platforms).
Client-facing confidence: runs business reviews, handles difficult conversations, sells ideas.
Analytical mindset: reads real-time data quickly, explains the “why” behind the numbers and pivots strategy when results shift.
Clear, confident communicator in writing and on calls; manages own time and priorities without day-to-day supervision in a fully remote role.
Advanced English (B2); organised, autonomous, comfortable in a fast-paced environment. Proficient in Russian (C1 level) for certain internal communications.
Nice to have
Active platform certifications
Experience in tier-1 markets and fast-growing ones
Understanding of iGaming economics: affiliate vs paid channels, CRM retention, player LTV, bonus abuse and fraud traffic.
What We Offer
A remote-first, globally distributed team.
A driven and collaborative team who are passionate about what they do, support one another, and grow together.
Corporate events at least once a year, giving you the opportunity to connect with your teammates in person.
Corporate English lessons and speaking clubs with colleagues from around the world.
Private health insurance to keep you covered and cared for.
Questions
If you have questions about this role — or if you didn’t find the right opening but believe we should know about your experience — don’t hesitate to reach out to our People team at [email protected]
We’d love to hear from you!
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