Allformance is a data-driven media consultancy and trusted partner of Google, TikTok, Snap, and Amazon. You'll work alongside experts from top tech companies to build high-impact campaigns for 100+ ambitious global brands in Fintech, E-commerce, and Gaming.
We offer direct access to cutting-edge ad tech, empowering you to stay at the forefront of the digital advertising industry — and grow with it.
About the Role
We’re looking for a skilled Senior Paid Search Specialist to shape client success through best-in-class Google Ads strategy.
Key Responsibilities
Launch and scale Google Ads campaigns across all key formats (Search, PMax, Demand Gen, YouTube, Display), including keyword strategy, audience targeting, and competitor analysis.
Analytics and audits: analyse GA4 and Google Ads data, conduct in-depth account audits, identify growth opportunities, and turn data into actionable steps.
Budget and KPI management: manage large ad budgets with a focus on CPA and ROAS, and continuously optimise performance through A/B testing of creatives.
Conversion tracking setup (GTM, GA4, APIs), plus adoption of new Google Ads features and industry trends.
Client communication and mentoring: clearly present strategies to clients and support the growth of team members.
What We’re Looking For
5+ years of experience in hands-on Google Ads management with proven large-scale results.
Deep Google Ads expertise: all formats, campaign structure, keyword strategy, and ad creation.
Technical and analytical skills: strong command of GA4 and GTM, solid understanding of conversion tracking and attribution (SQL/Python is a plus).
English - strong communication and presentation skills for both client-facing and internal interactions, and proficient in Russian for certain internal communications.
Independence and multitasking: managing multiple clients across different verticals and markets, proactive and results-driven, with active use of AI tools.
Nice to have: Experience in Fintech, Streaming, Gaming, or E-commerce, work in international markets, current Google Ads certifications, and team leadership experience.
What We Offer
A remote-first, globally distributed team
Exciting, diverse projects that give you space to grow and develop
Collaboration with leading creative teams and top specialists in the industry
A dynamic environment where your ideas and creativity can truly make an impact
Corporate English lessons and speaking clubs with colleagues from around the world
Private health insurance to keep you covered and cared for.
Questions
If you have questions about this role — or if you didn’t find the right opening but believe we should know about your experience — don’t hesitate to reach out to our People team at [email protected]
We’d love to hear from you!
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